shukla1203
Do³±czy³: 29 Gru 2024
Posty: 8
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 Wys³any: Nie Gru 29, 2024 07:52 Temat postu: How to avoid procrastination in the digital age |
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USP/ESALQ MBA in Marketing professor Fátima Jinnyat wrote an exclusive article for Next about how neuroscience can help you avoid procrastination. Check it out! Contemporary critics claim that we know less and less about more and more things. One of the reasons may be the speed at which information multiplies and the resulting feeling of helplessness when faced with the difficulty in determining what is relevant. Without a doubt, the internet and connectivity influence our attention patterns for better or worse. This digital siren is bzb directory enchanting, offering a world of interesting, different and creative things that invariably take our focus away. If the internet makes us less focused, it obviously also influences our productivity. How many times have you reread an article or report at your company, realizing that you didn't assimilate anything from it? Or have you found yourself doing too many things at the same time, losing track of what is a priority? Or did you miss the signals from that all-important business meeting because you were typing responses on WhatsApp? Known as “multitasking,” a behavior that leads us to perform several tasks at the same time, inhibiting the act of total concentration, this habit triggered by technology has become an addiction, which neuroscience can explain. The brain is regulated by a threat and reward system, which has the function of protecting us. When it comes to reward, it is modulated by neurotransmitters, such as dopamine, which are produced as we feel pleasure. Social networks, for example, are the sirens that provoke dopamine explosions, when we search for a like on Facebook, the number of views of the last photo on Instagram, etc., etc. But here is a warning: dopamine is also released in other situations, such as when using drugs, drinking, gambling. In other words, social networks are also addictive! Just look at the increasing number of people who cannot live offline. Now think: with so many important things to do, how much time do you waste with technology that is misused? In time management, procrastination occurs when we completely lose track of what is a priority and what is not. When we lose the ability to separate what is relevant from what is irrelevant, the mountain of pending tasks grows and we push it under the rug, escaping into the virtual world. It's a vicious cycle!
How to be productive by taking advantage of technology?
Create offline moments in your day
Avoid using your cell phone during meals. To wake up, buy an alarm clock and leave your cell phone charging far away from your bedroom. Start slowly so that you don’t have withdrawal symptoms.
Buy a paper diary
It could be a colorful notebook, and write down the week's plan, separating what is important from what is urgent. Important is what has to be done, urgent is what has a deadline. Make sure that the important things are not neglected, increasing your list of urgent things. In time: we have to rescue writing on paper, because it activates the right side of the brain, which is why it was created centuries ago.
Get informed by seeking diverse and reliable sources
When searching for information, research multiple sources. Get out of the superficial and dive deep into what you set out to do. The brain creates patterns for everything and, in this way, sees the world with the repertoire it has. If the patterns are shallow, imagine the damage. Remember that Google guides its searches based on the inputs you provide, so you may not realize that you live in a bubble.
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